Client
Cognition Controls
Industry
Scope of work
Stack used
Smart HVAC Meets Scalable Digital Infrastructure
Cognition Controls is a rising force in smart HVAC and building automation, delivering advanced, affordable, and energy-efficient control solutions for light commercial buildings, educational institutions, worship facilities, small offices, multi-family residences, and retail environments.
Targeting HVAC professionals, property managers, and tenants, Cognition needed more than a traditional website. They required a digital platform that could showcase product innovation, serve multiple B2B user types, and enable sales directly through the site all while maintaining their growing brand reputation in an industry typically slow to modernize.
The challenge
Cognition Controls approached us as part of a larger business transformation initiative. As a fast-moving startup in a legacy-heavy industry, they needed to reposition their digital presence to reflect their innovation, security, and usability.
Their old site, built on WordPress, suffered from performance issues and plugin-related vulnerabilities — limiting trust and functionality. There was no system in place for:
- Educating and converting B2B leads through a sales-focused user journey
- Offering secure access to partners
- Supporting combined purchases of hardware and software subscriptions
- Providing marketing materials that matched their technical excellence
- Differentiating themselves from traditional, slower-moving competitors
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