<- All work

Client

Cognition Controls

Industry

Energy Efficiency
HVAC
B2B Technology
Sustainability

Scope of work

No-code
UX
UI
Web Design
Webflow Development
Web Design
Stripe Checkout Integration
Conversion Optimization
Brand Identity Enhancement
WordPress Migration

Stack used

Webflow
Figma
Stripe
Make
Javascript

Smart HVAC Meets Scalable Digital Infrastructure

Cognition Controls is a rising force in smart HVAC and building automation, delivering advanced, affordable, and energy-efficient control solutions for light commercial buildings, educational institutions, worship facilities, small offices, multi-family residences, and retail environments.

Targeting HVAC professionals, property managers, and tenants, Cognition needed more than a traditional website. They required a digital platform that could showcase product innovation, serve multiple B2B user types, and enable sales directly through the site all while maintaining their growing brand reputation in an industry typically slow to modernize.

The challenge

Cognition Controls approached us as part of a larger business transformation initiative. As a fast-moving startup in a legacy-heavy industry, they needed to reposition their digital presence to reflect their innovation, security, and usability.

Their old site, built on WordPress, suffered from performance issues and plugin-related vulnerabilities — limiting trust and functionality. There was no system in place for:

  • Educating and converting B2B leads through a sales-focused user journey
  • Offering secure access to partners
  • Supporting combined purchases of hardware and software subscriptions
  • Providing marketing materials that matched their technical excellence
  • Differentiating themselves from traditional, slower-moving competitors

Don't swim against the current, go with Markflow!

Doesn't hurt to chat, It is free! Find out if we are a great fit